Spatial design is about telling experiential stories with spaces.

Our favourite places are all about the experience first. They start with a story. They live a story. They leave behind a story. With plenty of well-crafted experiences and beautiful surprises in between.

A local restaurant, the flagship store, an immersive museum, a hotel lobby, an airport terminal, or a charming boutique – they are all memorable only when they bring to life a smashing good story.

Experiences make spaces become conversation subjects. They make them inviting.

Spatial design is multi-dimensional and immersive.

Memorable spaces be it experience centres, restaurants, retail stores, museums, visitor centres, branded showrooms are sensorial worlds where we love to spend time. They are tactile, aural, visual, environmental, service friendly and immersive. They must be designed to earn love from visitors and inspire engagement.

Spatial design is about being people-first and culture-appropriate.

The visitor, the resident or the inhabitant is the centre of the spatial design universe. They are the ones who live the space and engage with it. And hence to make your spaces memorable and desirable, understanding people and cultures is indispensable. Design thinking and multi-disciplinarity helps. Footfalls follow experience and engagement.

Spatial design is about system design.

Every space is like a journey and does both - live a brand promise and create value (engagement, business, reputation, visits). And hence design of spaces must be conscious of both.

Good spatial design is about customer journeys, experience design, brand translation, use of empathetic technology, production and craft and understanding of material science. And making all of them come together beautifully.

Spatial design is multi-disciplinary. And brave.

Spaces ought to be envisioned right – to be experiential, unordinary and brave. Else they become run of the mill and boring.

Today the emergence of multi-disciplinary practices like Venture Design and Experience Design is helping owners, brands and businesses be braver than ever before with spaces.

Spatial experience design as a practice blends disciplines and expertise across ideation, creative thinking, design, research, strategy, storyboarding, material science, UI+UX, social science, art & culture, consumer insights, branding, and technology.

It is a collective, a basket of complementary skills and expertise. All on the same page and all in the same room.

That's what wXYZ is.